When to use this combo
You want to be strategic about where you look for ideas. Instead of waiting for inspiration, you prefer to systematically analyze markets, identify where components are evolving, and find opportunities where the timing is perfect.
Is this combo right for you?
Use this combo if you're a strategic, market-oriented thinker. You read industry reports for fun, you track trends, and you believe timing is everything in startups. You'd rather understand the landscape before picking a hill to climb. If you think "what's becoming possible now that wasn't before?" this combo fits you.
Step-by-step walkthrough
Use Wardley Mapping to map out a value chain in your target industry. Identify which components are evolving from custom-built to commodity — that's where disruption happens.
Apply Second-order Thinking to each opportunity. If this trend continues, what happens next? And then what? Find the second- and third-order effects others miss.
Evaluate your top ideas through Opportunity Cost — what are you giving up by pursuing each one? This ensures you pick the opportunity with the best risk/reward, not just the most exciting one.