When to use this combo
You're launching something new and want to make sure it stands out. Before diving into execution, you want to explore the idea from all perspectives, understand where you fit in the market, and find creative ways to differentiate.
Is this combo right for you?
Use this combo if you're a creative, big-picture visionary who loves exploring possibilities before committing. You want to make sure the product is truly differentiated, not just functional. If you enjoy brainstorming sessions, looking at things from unusual angles, and thinking about market positioning — this combo energizes you.
Step-by-step walkthrough
Use Six Thinking Hats to explore the launch from every angle: facts, emotions, risks, benefits, creative alternatives, and process. This ensures you don't have blind spots.
Apply Wardley Mapping to understand where your product sits in the value chain and how the competitive landscape is evolving. Find your strategic advantage.
Run the product through SCAMPER to generate creative differentiators — can you Substitute, Combine, Adapt, Modify, repurpose, Eliminate, or Reverse anything about your approach?